Of Certified Lover Boy’s 94,000 equivalent album units earned in the U.S. in the week ending Oct. 14, SEA units comprise 92,000 (down 14%, equaling 125.77 million on-demand streams of the album’s songs), album sales comprise 1,000 (down 9%) and TEA units comprise 1,000 (down 10%).
Don Toliver lands his highest-charting album yet, as Life of a Don debuts at No. 2 on the Billboard 200 with 68,000 equivalent album units. Of that sum, SEA units comprise 49,000 (equaling 64.13 million on-demand streams of the album’s songs), album sales comprise 18,000 (all from a digital download, as no physical product is available) and TEA units comprise a negligible sum.
Life of a Don surpasses the No. 7 debut and peak of his one earlier charting album, Heaven or Hell (March 28, 2020 chart).
YoungBoy Never Broke Again’s Sincerely, Kentrell climbs 4-3 with 51,000 equivalent album units earned (down 28%) while Meek Mill’s Expensive Pain falls 3-4 with 46,000 units (down 51%). Life of a Don, Sincerely and Expensive Pain were all released through Atlantic Records, giving the label three of the top four on the Billboard 200 for the first time since the Jan. 20, 2018, chart. That week, Atlantic held the Nos. 1, 2 and 4 slots with the soundtrack to The Greatest Showman, Ed Sheeran’s ÷ (Divide) and Bruno Mars’ 24K Magic, respectively. (Life of a Don was released via Cactus Jack/WeRunIt/Atlantic, Sincerely via Never Broke Again/Atlantic and Expensive Pain via Maybach/Atlantic.)
Back on the new Billboard 200, Olivia Rodrigo’s former No. 1 Sour climbs 6-5 with a little more than 43,000 equivalent album units earned (up less than 1%), Lil Nas X’s Montero dips 5-6 with 43,000 (down 5%) and Doja Cat’s Planet Her is a non-mover at No. 7 with 42,000 units (down 2%).
Morgan Wallen’s former No. 1 Dangerous: The Double Album rises 9-8 with 42,000 equivalent album units earned (up 6%). The album debuted atop the chart 40 weeks ago, and has yet to depart the top 10. It has the fifth-most weeks in the top 10 among country albums all-time (with country albums defined as those that are eligible for Billboard’s Top Country Albums chart). Ahead of it are Swift’s Fearless (58 weeks), Shania Twain’s Come On Over (53), Garth Brooks’ Ropin’ the Wind (50) and Billy Ray Cyrus’ Some Gave All (43).
Dangerous is only the third country album to spend its first 40 weeks on the chart in the top 10, after Ropin’ the Wind spent its first 50 in the region (Sept. 28, 1991-Sept. 5, 1992-dated charts) and Some Gave All held in the top 10 for its first 43 weeks (June 6, 1992-March 27, 1993-dated charts).
Rounding out the new top 10 on the Billboard 200 are a pair of former No. 1s: Kanye West’s Donda rises 10-9 (33,000 equivalent album units earned; down 12%) and The Kid LAROI’s F*ck Love climbs 12-10 (32,000 units; down 4%).